Sue Jacobs BAH, BEd, MA

Sue Jacobs is an image and wardrobe cheerleader who helps her clients increase their confidence, credibility and profitability through authentic style. Passionate about helping individuals achieve an image that reflects exactly who they are, she works with her clients, both corporate and individual, from the inside out. “When you are clear on your values, your unique gifts and who you are, getting it right in terms of wardrobe is not only achievable but easy.”

Susan_Jacob_WEBRESOLUTION_06Sue learned about image early. Being the short kid with glasses and unruly hair (that she ironed), early confidence lagged. It was her father’s advice “Sue, people love you. You care and you make them laugh. Just be yourself”. Those words changed everything and her mantra, Because Confidence Is Always In Style was born.

As a former teacher, mentor and literacy trainer, Sue drives results with a coaching and teaching style that is rich with practical advice, personal stories, hands on methods and a healthy serving of fun. As Sue says, “If it isn’t fun, I’m not interested!”

Sue has shared her expertise at the University of Western Ontario, including Brescia University College and Continuing Studies Western. Her Authentic Style: Dress For Success seminars are rich with examples and real life applications. As a leader in the industry Sue is often featured in various television, radio and print outlets.

As an image coach, Sue inspires men and women to put their true selves forward by working with them to unearth their ‘style personality’. Aligning who they are on the inside with how they present themselves on the outside, through the strategic selection of wardrobe pieces leads to a new found confidence and a true sense of self. This is not only key but pivotal in achieving personal and professional success. Whatever their definition of success.

Sue knows that image is not only about looking your best – it’s about giving your best. Over the last 11 years her fashion events & those with whom she partners, have raised over $120,000 for projects such as a clean water system and science lab for 300 refugee students in Nairobi, Kenya, life coping projects at My Sister’s Place and helping wishes come true for Make A Wish South Western Ontario. Sue’s most recent fashion fundraiser in November 2018, Fashion Forward, in support of KSEFA, an education and mentoring project for refugee women in Nairobi, Kenya raised just under $20,000. That evening was a personal and career highlight for Sue.

Association of Image Consultants
Sue is a proud member of the Association Image Consultants International. And she absolutely loves her job.


Sue offers services that are chock full of opportunities for her clients to learn more, experience more, and have more fun. In her hands, clients will experience a renewed sense of self in a positive, safe environment. Sue happily goes the extra mile to provide education, clarity and experiences that reinforce the principles of style, fit and image. I’ve known Sue for 3 years and her enthusiasm and devotion to our industry is unsurpassed.