Sue Jacobs BAH, BEd, MA

Sue Jacobs is an image professional who helps her clients increase their confidence, credibility and profitability through great style. Passionate about helping professionals achieve a polished image, she works with her clients, both corporate and individual, from the inside out. “When you are clear on your values, worth and who you are, getting it right is not only achievable but easy.”

Susan Jacobs - Personal Style ExpertSue learned about image early. Being the short kid with glasses and unruly hair (that she ironed), early confidence lagged. It was her father’s advice “Sue, people love you. You care and you make them laugh. Just be yourself” that changed everything and her mantra, Because Confidence Is Always In Style was born.

As a former teacher, mentor and literacy trainer, Sue drives results with a coaching and teaching style that is rich with practical advice, personal stories and hands on methods with measurable results. Currently, Sue shares her expertise at the University of Western Ontario, specifically at Brescia University College where she is a regular image resource. Her Dress For Success: Professional and Personal Presence seminars are rich with examples and real life applications. As a leader in the industry Sue is often featured in various television, radio and print outlets.

As an image professional, Sue inspires men and women to put their best, true selves forward by working with them to develop their ‘style personality’. Aligning who they are on the inside with how they present themselves on the outside leads to a new found confidence. This is not only key but pivotal in achieving personal and professional success.

Sue knows that image is not only about looking your best – it’s about giving your best. Over the last 8 years her fashion events & those with whom she partners, have raised over $82,000 for projects such as a clean water system and science lab for 300 refugee students in Nairobi, Kenya, and life coping projects at My Association of Image ConsultantsSister’s Place. Sue’s fashion fundraiser in support of Make A Wish South Western Ontario in October 2012 raised $14,000 and being able to make that donation, to help make dreams come true for children living with life threatening illnesses, was another career highlight for Sue.

The past three years Sue shared her energy and community commitment with St Joseph’s Hospice as a volunteer on the Handbags for Hospice committee. In the second year $90 000 was raised, almost doubling year one, the following year soaring to new heights raising an astounding $136,000 which directly impacts critically ill individuals in their final phase of life.

Sue’s  most recent community event was raising awareness and the relaunch of Clothing Works which operates under the umbrella of Goodwill, offering wardrobes, at no cost, to individuals seeking or currently employed who cannot afford professional attire. The evening , hosted at Mercedes Benz London was a smashing success.



Sue lives near London, Ontario with her well-dressed husband Billy and Max, their huge, wonderful lab. Their two grown daughters love sharing their fashion finds with mom. Sue is a proud member of the Association Image Consultants International. And she absolutely loves her job.


Sue offers services that are chock full of opportunities for her clients to learn more, experience more, and have more fun. In her hands, clients will experience a renewed sense of self in a positive, safe environment. Sue happily goes the extra mile to provide education, clarity and experiences that reinforce the principles of style, fit and image. I’ve known Sue for 3 years and her enthusiasm and devotion to our industry is unsurpassed.- Brenda Kinsel, AICI, CIP , Image Trainer & Educator