Sue Jacobs BAH, BEd, MA

Sue Jacobs is an image coach who helps her clients increase their confidence, credibility and profitability through authentic style. Passionate about helping professionals achieve a polished image, she works with her clients, both corporate and individual, from the inside out. “When you are clear on your values, worth and who you are, getting it right in terms of wardrobe is not only achievable but easy.”

received_10210544064863712-1Sue learned about image early. Being the short kid with glasses and unruly hair (that she ironed), early confidence lagged. It was her father’s advice “Sue, people love you. You care and you make them laugh. Just be yourself”. Those words changed everything and her mantra, Because Confidence Is Always In Style was born.
As a former teacher, mentor and literacy trainer, Sue drives results with a coaching and teaching style that is rich with practical advice, personal stories and hands on methods and a lot of fun. As Sue says, “If it isn’t fun, I’m not interested!”

Sue has shared her expertise at the University of Western Ontario, where she specifically at Brescia University College where she is a regular image resource. Her Authentic Style: Dress For Success seminars are rich with examples and real life applications. As a leader in the industry Sue is often featured in various television, radio and print outlets.

As an image coach, Sue inspires men and women to put their true selves forward by working with them to develop their ‘style personality’. Aligning who they are on the inside with how they present themselves visually on the outside leads to a new found confidence. This is not only key but pivotal in achieving personal and professional success.

Sue knows that image is not only about looking your best – it’s about giving your best. Over the last 10 years her fashion events & those with whom she partners, have raised over $100,000 for projects such as a clean water system and science lab for 300 refugee students in Nairobi, Kenya, and life coping projects at My Sister’s Place. Sue’s most recent fashion fundraiser in support of Make A Wish South Western Ontario in October 2016 raised $15,000. That evening was a career highlight for Sue.

Over the years Sue shared her energy and community commitment with St Joseph’s Hospice, being a lead on the Handbags for Hospice committee, raising awareness for Clothing Works and supporting a local clothing designer, Carmina de Young, in landing on the fashion map in South western Ontario.

Association of Image ConsultantsSue lives in Port Stanley, Ontario with her well-dressed husband Billy and Max, their huge, feisty lab. Sue is a proud member of the Association Image Consultants International. And she absolutely loves her job.


Sue offers services that are chock full of opportunities for her clients to learn more, experience more, and have more fun. In her hands, clients will experience a renewed sense of self in a positive, safe environment. Sue happily goes the extra mile to provide education, clarity and experiences that reinforce the principles of style, fit and image. I’ve known Sue for 3 years and her enthusiasm and devotion to our industry is unsurpassed.- Brenda Kinsel, AICI, CIP , Image Trainer & Educator